Visual Moods

The English word moods is used also on an international level. In the field of modelling and modelling agencies , this term refers to an atmosphere that should be conveyed by the shoot or the photos.

Models convey the desired moods of each scene

In the modelling business, the term moods refers to the expressions in photos, sketches or animations. They are intended to help the model understand the message of the project and get themselves into character appropriately. This also helps casting agents see the model’s talent and ability to convey emotion. They can decide in advance whether the model is suitable for the assignment.

A different mood in every shoot

Brands and labels can market their brand or product in any way possible and create an image for the project using moods. Moods also enable room for more creative expression and allow for design improvements before the shoot takes place. FOr example colours or lighting choices may be changed.

How are moods used?

Photographers and producers often put together a moodboard in preparation for a shoot. A moodboard is a collection of images with a representation of the desired emotions and vibe of the photoshoot . Moodboards are used to note down colours, lighting ideas, possible locations , style ideas and ideas for poses. The moodboard is therefore a tool for all participants to develop and create the mood for the desired image and the lifestyle presented during the shoot. Clients looking for models send their specifications to the modelling agency to describe the type of model they want for a particular assignment. In addition to the model's measurements and acting skills, these specifications often include moods. Even when planning professional test shoots , they are used to communicate to both the models and the agency exactly which direction the production should take.

What do mood boards mean for the model?

Models have different personalities and abilities. One model may be particularly capable of being hands-on and active, while another may embody romance and sensitivity. All the emotions and associations that a model can express and evoke are part of the model's moods. They can create different atmospheres through facial expressions, gestures and posing as well as the way that they are styled. The more versatility a model has, the greater chance they have of booking jobs. This is why it’s very important to convey as many moods as possible on your Sedcard . Make sure, however, that these moods and vibes actually fit your personality. If it doesn’t match up, you can risk looking unnatural or stiff. Some examples of typical moods used in the advertising and fashion industry are happy or relaxed, sensual or elegant.

starboxx works with mood boards to develop model proposals

Moodboards allow us to select the models that best match the required moods. For example, if the client has a specific target group in mind for advertising shoots that the model should appeal to, we select models who best embody the specific lifestyle of this group.

Are you interested in a job as a model in the fashion or advertising industry?

You can apply online at starboxx at any time. We look forward to hearing from you!