Location - Atmospheric Place For Film And Fashion Shoots

Without a suitable location, every photo shoot inevitably looks unprofessional. The term - the English word for location - describes in the broadest sense any place where something happens: Party, event, advertising shoot, photo shoot. In a narrower sense, it describes a location where models and crew come together to realise a photo shoot or film shoot.

Ambience must match the shots

The effect of films or fashion shoots can be specifically controlled by choosing an appropriate location. Some image films or shoots call for a romantic location - a beach or castle - while others can be optimally realised in industrial ruins or a bar. Basically, the atmosphere of the location should match the shots and their intention, aesthetics and message. Popular locations include photo studios with a decorated set ( backdrop ), private homes, industrial areas, ships, beaches, forests, mountains, restaurants, shops and shopping malls. For larger film productions and shoots with a corresponding budget, a specially employed specialist decides which location is chosen - the location scout .

The location scout is responsible for the choice of location

The location scout has extensive knowledge of the most diverse locations for film and fashion shoots. He has a large database and knows which location is particularly suitable for which set. The location scout receives his assignment from the responsible production company , which briefs him in detail and entrusts him with the search for a specific location. There are also publicly accessible databases on the Internet, which also list a large number of places, rooms and locations for film shoots, advertising shoots and fashion shoots. As a model or film producer, you can therefore search for a location on your own without a professional location scout.

Production company rents the location

As a rule, however, the location is not rented by a model, but by the production company. The producers as well as the director and camera team know the specific requirements of the shoot best and should therefore always be involved in the choice of set and location. Choosing a suitable location also helps to avoid unnecessary costs. For example, a single location can be used for several sets, shoots and scenes within a production.

Costs depend on the type of location and the hire period

How much the location costs depends on two factors: the rental period and the type of location. A modest interior is significantly cheaper than a glamorous shop or a luxurious villa. The location scout should always keep the budget in mind when looking for a location for a photo shoot or set. Private rooms are available from €20 per hour, photo studios from €25 and industrial spaces from €40. It gets more expensive if you are looking for a special location. For example, renting a villa for a day often costs over €1,000. Hire is usually arranged directly through the owner. In public places, you should always make sure that you do not violate local regulations, access bans, etc. The local authority is responsible for any questions.

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