Transgender Models: A Statement In Favour Of Diversity In The Fashion And Advertising Industry

The increasingly colourful and diverse range of candidates in the lineup for Germany's Next Topmodel demonstrates the need and demand for diversity and inclusion in the fashion industry. In addition to curvy models and models with disabilities , one type of model stands out in particular: the transgender model. Where do trans models work, what characterises them and who are their most famous representatives?

What does "transgender" mean?

The term transgender is applied to all people who do not or only partially identify with their biological gender. The term "identify" in this context makes it clear that it is not exclusively about the presence of biological characteristics, but also and above all about the psychological conviction, the "feeling" of identification.

Where does a trans model typically work?

The range of applications for transgender models has expanded considerably in recent years and now covers almost all areas of the fashion and advertising industry. Of course, even today there are still people in charge who prefer to employ male or female models for reasons of principle - for example in industrial production or the construction industry - but even in many traditional sectors of the economy, a rethink has now begun. Here, too, trans models are often booked for photo shoots. In the fashion industry itself, the spectrum ranges from classic areas such as underwear and lingerie to shoots for outerwear, jewellery, nail polish or make-up .

Transgender models: why they are so important

Quite a few modelling agencies today decide to contract a trans model for strategic reasons. Trans models have a high advertising impact and emphasise the commitment of the commissioning company in the fight against all forms of intolerance, narrow-mindedness and exclusion.

Inclusion: opportunities for models who do not conform to the norm

Whether on the international catwalks or as cover models on magazine covers: the social trend towards more inclusion means that trans people now have a chance where a few years ago only binary models could be seen. What is considered "beautiful", "desirable" or "attractive" is changing.

Which famous transgender models are there?

The most famous transgender model in the world is the Brazilian Valentina Sampaio. She was given the honour of being the first trans model to be featured on the front pages of the renowned magazines Vogue Paris and Sports Illustrated in 2017 and 2020. Other well-known trans models include Andreja Pejic and transgender male model Laith Ashley. It should be emphasised that both Sampaio and Ashley are strongly committed to the fight against discrimination against non-binary people.

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