Editorial - Getting Extra Attention

The term editorial is an important and well-known term in journalism, modelling and advertising, especially when wanting to attract more attention. Editorial is an English word and it has lots of different meanings. From editorial offices to specific editorial shoots, there is always an element of something striking and bold. It is important to completely understand the term editorial if you are interested in a career as a model or for a production company . The starboxx team can provide information and clarification.

What is an editorial?

This term is often used in important texts or articles like a foreword by the editor-in-chief or an introductory text by the publisher. The lead article of a newspaper or magazine can also be called an editorial. There are also editorial shoots, elaborate photoshoots , shot by professional photographers with a particular artistic style. Editorial shoots are a great way to boost your career as a model. The editors of high-quality fashion magazines usually focus on a main series of photos that present the model in non-commercial clothing. There is a difference between these kinds of editorial shoots and editorial shoots for advertising purposes. In the marketing industry, on the other hand, photos from editorial shoots can be used for catalogues, or in magazines and as flyers in the high gloss edition. The term editorial design is often used here - this is a blend of editorial style, illustration and photography .

What are the main features of an editorial shoot?

In the fashion world, an editorial shoot is a photo shoot with an artistic vision. The model will wear elaborate collections by world-famous designers. This is completely different to a commercial shoot for catalogues. In an editorial shoot, the editorial team and the photographer are looking for a particularly stylish presentation. Locations are carefully picked out to be sophisticated and elaborate. Props , costume and lighting are all also carefully chosen to match the scenery- this is a very time consuming task but it does mean that the result of these shoots can rightly be described as a total work of art. And now the all important question for future models .

Why do you need to do an editorial shoot?

It is clear that this type of shoot is prioritised for the editors of the fashion magazine. If you get booked to model for an editorial shoot, you will most likely gain recognition; you will meet important contacts, thus increasing your market value. However, keep in mind that, compared to normal shoots, editorial shoots don’t pay as well because these jobs are so popular at the minute. 

The world of modelling is fascinating and varied, and not just for the coveted top jobs. If you have what it takes, then register with starboxx. We look forward to hearing from you!