Point Of Sale Advertising: Drumming Up Sales!

POS stands for Point of Sale. This refers to all local retail shops, regardless of size, target group and product range. A POS is the place where customers come into contact with the goods: The more interesting the POS marketing, the better the sales figures. You need lots of models to be successful at POS-advertising.

Why is POS-Marketing so important?

Online shopping is booming, and physical retail stores have to keep up: the most successful companies keep up to date with POS designs coercing people into their stores. Instore advertising directly markets fashion shows , events and openings to engage with customers. If you’re booked as a model for a POS shoot, you will become part of a bigger POS campaign- your photos may be used internationally or for a well-known label. POS adverts are also used to market to new season of fashion, especially in department stores.

How do models successfully advertise "their" point of sale?

Shopping malls and department stores book models for a wide range of modelling jobs. If models are needed for a photoshoot for a new collection, a modelling agency can represent you and open up further opportunities for you. And not just for you: after all, numerous professionals work behind the scenes to ensure the success of the photo shoot, such as make-up artists and stylists . Photoshoots also required a skilled technical team for lighting and sound. Some stores will conduct in store castings too for in-house fashion shows or events. A fashion show attracts the press and VIPs, as well as the general public via POS teasers (large banners that are hung around the store in the weeks before the event). For huge department stores like Saks on Fifth Avenue, these banners are seen internationally and attract the whole world’s attention. 

What does a sales model do?

Another way to promote sales is through sales promotion using sales models. Specially trained for sales, as a sales model you are in direct contact with customers at the POS. Your job is to maximise sales experiences and build customer loyalty. As a sales model, become the face and voice of a product. Modelling agencies prepare models for their sales promotion tasks in the run-up to a campaign. A model at the point of sale not only looks stunning and wears the right outfit, she is also a strong communicator and has a feel for the target group. As a model, this creates attention for you and you can network with other people in your industry.

Let's talk about money: What is a buyout?

If you are active as a model for POS advertising, you will of course receive a fee. The modelling fee is often more than just a pure work fee and sometimes also includes an amount for buyouts . Buyout means that you sell the rights to use your photos - e.g. from a photo shoot - for a flat fee. But make sure you earn enough money for selling these pictures- a one off in a newspaper will earn you less than a huge billboard ad. Essentially, the more consumers the photo reaches, the more lucrative the modelling job will be for you! The fee also changes depending on the media used- e.g. POS, print, TV, online. Experienced modelling agencies can negotiate the best possible price for you. A total buyout, in which all rights are paid for in a lump sum without time and space restrictions, is sometimes also possible.

How do you get jobs as a POS fashion model?

Would you like to model for fashion shops and boutiques? To be booked as a point of sale model for fashion shows, print adverts or events directly in the shopping centre, you can contact the shop or department stores' itself. They may give you the number of a contact person. Many chains and fashion labels work with modelling agencies.

Why is POS-marketing so effective?

POS-marketing is unique and arouses interest. It is a lot more effective than other forms of marketing, even in the days of social media. Are you looking for models for catwalks, photo shoots or sales presentations in-store? Starboxx offers the right models for shows, fashion shows and promotional events. Numerous business partners have trusted the professionalism of starboxx for many years. We translate your brand identity into coherent, sales-promoting POS aesthetics.

Get in touch today!

Are you interested in exciting POS-marketing? starboxx can provide you with national and international contacts and services. We are happy to help with all your requests! Are you interested in jobs as a model for point of sale advertising? Register online and kickstart your career today: Every day is a new opportunity, so why not get involved?