The Image Film- A Short Film With A Long-Lasting Effect

In the digital age, companies want visibility on all channels. Elaborate, emotional image films allow them to market themselves to potential customers in the best possible light. But what’s so special about such a short film?

What characterises an image film?

In terms of content, the image film is a combination of an advert and a film. It uses stylistic techniques to brand a company using cinematography just like in the movies! Professional editing, expert shots and dramatic storytelling emotionally engage with the target group. Today’s image films are a step beyond factual industrial films and bland company ads. They position the company on the market and serve both to provide information and to build the brand. The production team depends on your concept and your budget, but in most cases, you will need a camera team, a studio and a whole other range of people to be involved (lighting techs, models , actors etc.).

Where do we see image films? They’re everywhere!

Because they are used to advertise and as a source of information, the image film is a kind of aesthetic business card for the company. It aims to present philosophies, working methods, products, makers, premises and services in a concise and timeless form. Image films are usually between 2-10 minutes long and are shown in a variety of locations on all platforms. They are shown in waiting rooms, at trade fairs and events, in shopping centres or all over the internet. In contrast to the direct approach of traditional commercials , the subtleness of an image has a stronger effect. It subliminally encourages you to buy a product or use a service.

Sustainable advertising that lasts a lifetime

The image films’ objectives are to give information and build a brand. Established companies use them to promote new products or a rebrand, while start-ups aim to draw attention to themselves and prove how professional they can be. Image films can also attract future investors. The image film can convey more content in a short amount of time, especially compared to normal text. When used on your own website, it also increases the length of time users stay on your site which has a positive effect on your Google ranking.

Expensive but a worthwhile investment

An image film is one of the more expensive means of advertising because it is highly technical and stylistic. Production costs range between €2,500 and €25,000. In addition to pre-production and filming, this also includes post-production and distribution. The average filming time is two to seven days.

Starboxx is looking for models and actors for image films

Register with starboxx now to star in an image film as a model or actor. We look forward to hearing from you!