Indigenous And Proud Of It - Native People As The New Supermodels

Just a few years ago, it was difficult for indigenous talent to assert themselves against white models . At best, they were reduced to their exotic appearance, but had to adapt it as far as possible to European norms. Today, the characteristics of native people are explicitly emphasised in fashion shows - and make indigenous models important leading figures in their region of origin.

When is a model indigenous?

It is estimated that around 600 million people fall under the term "indigenous". They are divided into around 5,000 peoples, each with their own language and culture, spread across all continents and climate zones of the world. Although the term is now controversial, it is interpreted in the same way around the world: "indigenous people" are peoples or ethnic groups who lived in a country before conquest, missionarisation or colonisation - in other words, much earlier than Europeans asserted their supposed rights there. People who come from one of these groups are referred to as indigenous, native or indigenous people, which can also be translated as "original" or "connected".

What characterises indigenous models?

However, kinship or outward appearances are not enough to be coached as an indigenous model. Only if a person makes a clear reference to their origins in their appearance and overall self-presentation do they have a chance to impress at a casting for native people. Unlike in the past, it is not exotic looks but authenticity that determines suitability as an indigenous model. Eligible models should emphasise the characteristics of their ethnic group and highlight what is special about their ancestry.

Are there any well-known role models for indigenous models?

The pioneers of the now sought-after Indi models acted in precisely this way - in particular Yalitza Aparicio, the first native cover model for VOGUE magazine. For the cover photo, she posed in the traditional women's clothing of her tribe, the Mixtecs in the Mexican state of Oaxaca. Quannah Chasinghorse from northern Canada shows a similar connection. Her Hän Gwich'in people are directly affected by the climate catastrophe - which is why Quannah has become an environmental activist. Her visible modelling skills have made her a sought-after ambassador for local fashion and sustainable regional brands. Maleesha Kharwa also feels a strong connection to her ancestry. At the age of 16, she was discovered in the slums of Mumbai, where she lived with her family in a makeshift hut made of sticks. She still often works there as a cosmetics model because she knows that the people there need her support! Probably the best-known face in the industry belongs to Hawaiian-born Jason Momoa. He stood up to white models back in the 1990s and has been working as an actor since 2005. Inspired by his role as Aquaman, Momoa has founded a drinking water brand that sells its product in environmentally friendly aluminium bottles and regularly fishes plastic waste out of the oceans.

How do I assert myself as an indigenous model?

You see or read: Most indigenous models use their status for good causes. By publicising the situation of individual tribes, they raise awareness for the indigenous people of their homeland - and thus support the difficult struggle for territories, cultural heritage or general recognition. You too can make a contribution by emphasising your indigenous roots in your model or web book. Instead of dressing or doing your hair like a white model for photos, emphasise the specifics of your ethnicity and culture. Show yourself with natural hair, in tribal costume or with the typical tattoos of your people - in short: everything that makes indigenous models so special. We look forward to receiving your application!