Contest - Exciting Competition With Show Character

Today's TV and media world is studded by contests for celebrities as well as contests for hitherto unknowns. What do you need to bear in mind if you want to take part in a contest yourself?

From the beginnings to today

The first public contests to achieve nationwide fame took place in the early 1990s. The women's magazine Petra organised the Model ‘92 modelling competition in cooperation with the TV format Gottschalk Late Night and the Metropolitan modelling agency , which marked the beginning of an unprecedented global career for the winner, Heidi Klum. Today, Klum herself is the host of a contest show: Germany's Next Topmodel is the prototype of a long-running successful contest.

Who takes part?

Media contests on TV and other media can be categorised somewhere between reality shows and talent shows . Usually, the aim of a contest is to find suitable candidates. The winner usually receives a record deal or a lucrative contract with a modelling agency. For newcomer participants, the contest is often the first step into the limelight. In addition to the candidates, the jury, the organisers, the presenters and the audience are also part of the ‘core staff’ of every contest.

Examples of popular contests

The content of the contest depends on what the contest is about. If a singer or dancer is to be found, the candidates must demonstrate their skills in these areas. In model contests, on the other hand, the TV candidates do not have to convince the jury of their singing or dancing skills, but of their looks and charisma. Chefs and cookery enthusiasts can apply for cookery shows. In some cases, the audience has a say when it comes to choosing the winner. The most popular contests in German-speaking countries include: Deutschland sucht den Superstar, Germany's Next Topmodel, The Voice of Germany, Die große Chance and Elite Model Look.

Model contests - these are the special features

Not every modelling contest is broadcast on television - on the contrary: GNTM is the exception rather than the rule. Model contests are often organised by magazines such as Women's Health. Application (and participation) typically involves a questionnaire and several photos. Department stores and shopping malls also like to organise model contests.

Advantages and disadvantages of contests

Cons:
- the jury only gets to see you briefly
- the audience is not always fair
- the selection is characterised by subjective impressions
- The form of the day decides who wins

Pros:
- the show character makes every contest something special
- the jury usually makes the right decision
- Taking part in the competition is fun and provides experience
- Unique opportunity for up-and-coming models to draw attention to themselves

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