The Cast – The Right Faces For Film, TV, And Advertising

The cast refers to all the actors appearing in front of the camera in a film or advertising campaign. What do you need to know about the casting process itself?

How the casting process works for a film production

In most cases, the casting director is responsible for the cast of a film. Based on certain criteria that has been previously established by the production company and the directing team, the casting director decides who will be invited to the audition. Typical criteria that are almost always taken into consideration for the decision are, age, appearance, gender, and ethnic origin. At the casting itself, the candidates must demonstrate their skills and suitability for the upcoming project by means of one or more performances - for example, by presenting some scenes in a rehearsal with actors who have already been cast. The final selection then takes place in close consultation with the director and the producer.

Examples of successful and unsuccessful casts

In television and in the film business, we speak of a successful cast when all the roles are played by people who fit the script perfectly and authentically represent the content of the film. In this respect, all Oscar-winning films are prime examples of successful casts. The opposite is the case when actors are chosen in the casting process who do not match the script and the purpose of the film. This is the case with the 1997 fil "Double Team", for instance; all critics unanimously considered basketball star Dennis Rodman to be the wrong choice for Jean-Claude van Damme's film partner.

Model cast - mediation between client and model

Casting also plays a central role in advertising campaigns. It often determines whether the advertised product sticks in the minds of potential customers or not. In a typical model casting, a model agency like starboxx acts as an intermediary between the client and the model. In some cases, certain clients leave the casting completely to the agency, in other cases, they reserve the right to have a say - this varies from case to case. The model is often allowed to introduce himself or herself personally to the client during a Go-See , provided that he or she meets the agreed criteria.

A high-calibre cast ensures the success of a campaign

Some advertising campaigns and brands are inextricably linked to a particular model or actor - for example Marlboro with the Marlboro Man and Old Spice with the "Old Spice Guy”, Isaiah Mustafa (an actor and former American football player). The success of an advertising campaign can be demonstrably increased by an attractive, memorable face. This is one of the reasons why casting the right actors/ models is so important.

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