Briefings for Models and Actors

The word ‘briefing’ means to instruct or inform. In a briefing, the client’s vision and any special requests they may have can be clearly defined at the very beginning of the project. It is a brief meeting about the most important information for a job or project. Briefings are an important tool for any type of collaboration, for example between client, model agency, and model. Briefings for actors or models involve a summary of the most important information for the job in question. They include discussing the requirements and requests of the client and describe the production process to the performer.

What is a client briefing?

If a client is planning a commercial shoot or a fashion show , for example, they will need suitable actors and/or models. The client writes a brief that summarises all the essential information, such as the target group and the aim of the film or advertising campaign. It also provides indications as to what type of model is required for this project or what skills the actor or actress should have. Once the strategic direction is clear, a creative briefing can also take place. Creative briefings are not so much aimed at models, but rather at photographers or filmmakers who require a certain amount of artistic freedom for the fulfilment of the project.

Why is a briefing so important?

Detailed instructions are very important for the agency and the actors or models for the following reasons: they can only carry out the project to the highest possible standard if they are given precise information. Without a detailed briefing, misunderstandings can easily arise between the client, the agency, and the performer. With a carefully prepared model/actor briefing, an agency can successfully fulfil the client's requests and requirements. It is an effective and indispensable tool for cooperation between the agency and its clients. The client briefing involves describing the task from the client's perspective. Once this client briefing has been completed, the agency can then prepare a briefing for the suitable models or actors, in which their individual tasks are clearly defined.

What should a perfect briefing entail?

A useful and effective briefing includes all relevant points. An actor or model briefing should include, for example, client specifications regarding appearance, the call time, and required skills. Questions about travel, accommodation, and the local contact person are also clarified. Agencies such as starboxx usually write the model briefing as agreed upon with the client and send it to the booked models by email. This requires a lot of experience. Therefore, we recommend that you always leave the briefing to the agency.

Are you interested in working as an actor or model? You can register online at starboxx at any time. We look forward to hearing from you!