Modest Fashion

Modest fashion describes a fashion style characterised by casual cuts and loose-fitting clothing. It does away with plunging necklines, is not figure-hugging and covers the majority of the body. The cuts are wider than usual, no skin is shown and elbows and knees remain covered. As a rule, dresses and skirts reach down to the ankles. Modest fashion, also known as modest dressing, was originally designed to meet religious requirements. The fashion was originally worn by religious groups. The trend in recent years has been for this fashion to become increasingly popular.

Increasingly an issue in the fashion industry

Modest dressing fulfils the wearer's aim of looking stylish while remaining largely covered up. This very understated style involves wearing more traditional fashions as a personal choice. Hemlines are longer, collars are higher. These formerly ‘less cool’ styles are on the rise. Today, fashion style represents a movement on the one hand, but is also an economic factor on the other. Modest dressing is one of the fastest growing areas of the global fashion industry.

Many designers and labels are now developing understated looks

The Modest Fashion movement is growing and is increasingly becoming mainstream. It is no longer only bought by those who follow religious guidelines in their clothing. This style is also gaining more and more attention from non-religious consumers. In February 2017, 40 labels presented their discreet fashion for the first time at Modest Fashion Week in London. Brands such as Adidas, Nike, DKNY, Dolce & Gabbana, Burberry, Mango and Asos have entered the modest fashion world in recent years. Modest dressing is defined in many ways. Women of different lifestyles and religions are customers. The offer ranges from swimwear to casual and formal wear.

Ideal for a creative mix of styles

Anyone who buys Modest Fashion selects pieces according to their appeal and draws inspiration from many sources. Today, customers can choose from a range of brands, fashion designers and styles. This includes maxi dresses and flowing dresses, as well as scarves, palazzo trousers and tunics from both low-end brands and high-end brands with high-calibre designers. The layered look is particularly predestined. Modest dressing is not characterised by a specific style, but is open to interpretation. Fashion is either fully realised or only partially incorporated into the clothing style. The interest in modest fashion is particularly interesting for stylists : this fashion follows the principles of concealment, but incorporates modernity and the spirit of the times. The importance of current trends has grown significantly.

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