Influencers - Social Media, Followers And Great Pay

Traditional, one-dimensional TV advertising is a thing of the past. In the age of the internet and social media, being interactive and having a strong character and direct proximity to the target group all play a key role in marketing and advertising. Particularly for Generation Y (and younger), influencers seem to be just like them. Be it to share information and statistics or to recommend and market products, influencers are in demand both online and in TV and advertising - and the job pays well. This is where you come into play- Have you got what it takes to be an influencer?

What is an influencer?

Influencers are essentially people who have a high presence and outreach on social media. They usually have an extensive network and a lot of followers. As a result of their outreach on Facebook, Instagram, Snapchat, TikTok etc. they have the opportunity to influence the opinion of their recipients (followers) in a certain direction. Because of this, they are also referred to as ‘Opinion Leaders’ in the world of marketing. Influencers usually focus on specific topics based on their interests such as beauty, gaming, knowledge, crafts, art, etc. Influencers are not only valuable to their fans, providing information and entertainment, but they also hold enormous value for businesses. They can provide information and advertise products using their platforms.

What kinds of influencers are there?

Influencers are regarded as experts in their fields and are viewed by their followers as a trustworthy source for information. There are two different types of influencer: mass influencers and micro influencers. Mass influencers have more followers and usually cover a wider range of mainstream topics. Micro-influencers, on the other hand, stick to a specific niche. They have fewer followers on social media, but are highly respected by their target audience because of their expertise. Their tight-knit relationship with their followers is important for companies that sell niche products, as the influencer’s opinion is highly influential.

What are the financial benefits?

Influencers are like the rock stars of the social media world. What used to be just a hobby is now a proper job. Depending on the level of commitment, it can be a full-time job, a part-time job or even just a side hustle.
However, working as an influencer is always profitable. Studies show that sought-after micro-influencers can earn up to 1 euro per follower as part of a campaign. The job is even more rewarding for German social media stars with 500,000 followers or more. They can easily earn 30,000 euros per Instagram post. And international stars can earn even more. However, potential earnings depend on the topic, quality and follower outreach of the post.

Small influencers can also earn good money

However, no one needs hundreds of thousands of followers to earn money. Companies often explicitly look for small influencers who are authentic and passionate about developing their career. You could earn a few hundred euros a month doing part-time work.
This is far more than a little pocket money, but a veritable income on the side. For many content creators, however, this start quickly becomes the gateway to a full-time job with a salary.

Register now and become a social media star

Do you have an affinity for social media yourself or already have a few followers? Are you a real character with a passion for communication? Are you interested in sports, beauty, travelling, food, tools, the fire brigade, etc.? Register now with starboxx as an influencer to take the first step towards your dream job.